Research Analyst

US-MA-Waltham
Category
Research
Type
Regular Full-Time
Classification
Exempt

Overview

About Aberdeen Group:

 

Aberdeen Group (www.aberdeenservices.com) is a recognized, established and trusted brand and leading provider of marketing data products and services to the technology and telecommunications industries in North America, Europe and Latin America. Clients use our research data, analytics and content to drive a variety of sales and marketing programs including telemarketing, direct mail, e-Mail marketing, market segmentation, territory planning, and more. Our clients succeed with our information because it shortens their sales cycles and improves the effectiveness of their marketing campaigns. We have the only integrated data science and content solution of its kind. And we have the people, the expertise and the success stories to back it up. In this world, there are leaders and followers, and our global Aberdeen Group team are definitely leaders.

 

Aberdeen Group is currently searching for qualified Research Analysts to join our growing content team in Boston. Our Research Analysts conduct high-quality, primary market research designed to identify high-performance operations and line of business best practices and enabling technologies. The Research Analysts will present findings in written, spoken, and multimedia formats as leading industry thought leaders in areas including:

  • Supply chain management
  • Global supply management
  • Manufacturing
  • Retail
  • Information Technology
  • Enterprise Mobility / Communications
  • Financial Management
  • Sales Effectiveness & Enablement
  • Marketing Effectiveness
  • Customer Engagement
  • Service Management
  • Human Capital Management

Essential Functions & Responsibilities

 

  • Establish market-sensitive research agenda that relates to critical operational topics and functions
  • Personally conduct vendor briefings, web surveys, and end-user interviews to collect primary market intelligence and build market credibility.
  • Consistently deliver speculative and made-to-order content in multiple form factors – short- and long-form papers, blogs, videos, speeches, webinars, eBooks – at an accelerated pace that both creates and satisfies market demand.
  • Actively collaborate with Aberdeen teams that support Research – Content, Sales, Editorial, Marketing, and Operations – to source, nurture, and establish vendor client relationships.
  • Maintain a high level of expertise and currency in line of business functions, following technology changes and industry trends, including an active social media presence.
  • Assist in building long-term relationships with technology vendors and end-user organizations alike.
  • Consistently meet revenue and production goals in collaboration with sales, editorial, and marketing colleagues.

Qualifications

Experience, Skills and Education:

 

  • Bachelor’s degree or higher with 5+ years directly relevant work experience in operational roles.
  • Proven background in product marketing or management, and / or B2B field marketing, preferably in a software or services environment, ideally one that targets the operations space.
  • Exceptional writing skills with proven experience in publishing to timelines.
  • Capable of translating technology into business benefits and plans in simple terms.
  • Outstanding interpersonal and communication skills, with professionals at all levels.
  • Strong familiarity with business operations, business planning and B2B IT applications.

 

 Professional Capabilities (areas of skills or knowledge required for success)

 

  • Strong knowledge of line of business market dynamics and industry trends.
  • Deep understanding of the enterprise technology space and key vendors.
  • Proven track record building relationships with manufacturing, supply chain, and retail professionals.
  • Practical experience as a line of business professional a plus.
  • Understanding of quantitative and qualitative research concepts and tools, particularly survey-based research.
  • Appreciation of how software marketing executives in vendor companies use research findings in content marketing campaigns, to drive market education and awareness, create demand, arm the sales force, and expand the current client base.

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