Marketing Demand Generation Specialist

US-MA-Waltham
Category
Marketing
Type
Regular Full-Time

Overview

This role is made for a hungry marketer who thrives on running successful campaigns in a fast-paced environment, and challenges herself/himself to obtain increased results next time. You’ll also be working directly on the front lines with sales to plan successful campaigns and with the client success team to deliver contacts for our clients.

Essential Functions & Responsibilities

  • Scoping out all demand gen campaigns pre-sales.
  • Working directly with our vendors and internal teams to get accurate lead counts and delivery deadlines.
  • Keeping opportunities up-to-date in Salesforce and track opportunities as they close. When contracts come in, your job will be to feed them to the Marketing Ops team for delivery.
  • Act as a team player and he/she must be very organized. You will be in frequent communication with sales, marketing ops, project managers, and other stakeholders involved with delivering programs on time for clients.
  • Work with sales team to provide quotes and estimates for demand gen campaigns.
  • Provide sales with the tools they need to help them sell more demand campaigns.
  • Identify and work with outside vendors to help source more demand partners.
  • Work directly with senior leadership in developing new demand gen channels like PPC and retargeting campaigns.

Qualifications

  • 1+ years of experience in a similar role.
  • Bachelor's degree.
  • Good problem-solving abilities.
  • Ability to juggle multiple priorities at once. Solid project management skills, deadline oriented, and a "get it done" attitude. Very organized.
  • Effective time management skills.
  • Enjoys and thrives in a fast-paced, “get it done yesterday,” environment.
  • Stellar communication skills. This person will need to communicate clearly and concisely externally and internally throughout the company, including sales, the production team, the project management team, and the management leadership team.
  • Enjoys sales and the drive to bring more deals in the door.
  • Interested in email and digital marketing.
  • Proficient in Microsoft Excel, Word, and PowerPoint.
  • Team player with strong cross-functional leadership skills.

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